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SIXTY ONE /

Corporate identity

The client, Vornado Realty Trust, wanted to highlight the prime location of the building. It was 'in the heart of the Meatpacking District’, super close to The Highline, surrounded by exciting brands and stores. Using the geometric, cubic shape of the actual building, I came up with the a 3D heart shape inspired by the building as seen from different angles — from which a library of patterns was created. We worked with a copywriter to pair the heart logo with a series of slogans following the theme of loving life and loving where you work.
 

Sixty One website: 61ninth.com

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[ Work done at AOMP ]

colorful cookbooks, fish, eggs, pomegranate, lemons, carrots, eggplant, cucumbers

LOGO

COPY + BUILDING HOARDING

THE BUILDING

*Photos below courtesy of Sixty One Ninth

PATTERNS

Created using heart shape inspired by structure of building

BRANDING

Stationery

PROMOTIONAL ITEMS

Brochure + floor plan kit and gift

MAP AND WEBSITE

Brochure + floor plan kit and gift

© 2021 by Diala Hamdallah

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